Atlassian · 2025

Atlassian Admin Analytics

Elevated Analytics chart copy and support documentation by auditing and updating obsolete content and building an AI-powered pattern checker to ensure consistency.

Content DesignAgentic AIDesign System Management
Impact / Results

Refreshed 5 Analytics charts; updated support documentation; created pattern checker AI agent

Team

Product Designer, Engineer, Product Manager, + me (Content Designer)

Skills / Tools

UX writing, content auditing, topic-based authoring, wireframing, Figma, Contentful

A fragmented experience

When I joined Atlassian's Admin Experience team, the 20+ Admin Analytics charts dispalying org-level data on apps, users, and security had diverged from the company's new visualization pattern (VP) design system. Titles, labels, and date-range content patterns varied widely, making it harder for admins to scan and act. These inconsistencies led me to my main objective: how might we bring Analytics chart into VP alignment while documenting the standards so future updates stay consistent?

Scoping the problem → writing and validating content solutions

I audited all 20+ charts and narrowed the work to five high-impact areas tied to core admin JTBDs (e.g., external user monitoring, security policy validation). Focusing on the highest-value charts kept the scope achievable and impact measurable. I drafted new titles, axis labels, and empty states, then ran critique reviews with design, PM, and content partners to maximize VP alignment and content clarity. In parallel, I refreshed Analytics support documentation so product UI and help content represented a unified Analytics experience for admins.

Scaling content consistency with AI

  • To make design critiques more efficient and productive, I built an Admin content pattern checker agent: a lightweight Rovo (Atlassian AI) agent that scanned UI copy for Admin-specific content patterns (e.g., date-range phrasing, sentence casing, terminology). The agent flagged discrepancies in seconds, helping me catch issues early and giving reviewers a shared reference during copy critiques.

What shipped?

  1. Clear, VP-aligned copy across priority charts, improving scanability and comprehension.
  2. AI Content-Pattern Checker integrated into the team's workflow, accelerating reviews and serving as a living style-guide reference.
  3. First-ever official docs for Jira analytics charts and standardized "Date range" x-axis language.
  4. Reduced duplication by merging overlapping external-user security charts.